Have an Affair.”Unhampered by Ashley Madison’s considerable baggage, Cougar Life—via Ruby’s in-house creative team—takes a simpler, more straightforward path in the new ad, inviting its target audience to meet youthful studs, pop a few corks and indulge in consensual fun.
(Ladies can sign up for free, while lads pay a month.
Alas, Ashley’s slice-of-life spots about men and women looking to expand their sexual horizons were mainly just creepy.
Still, the brand’s “Find Your Moment” tagline lowered the sleaze factor considerably from its previous theme, “Life Is Short.
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